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  Care Bears Plush DollsCare Bears are a set of characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears.
Each bear comes in a different color and has a specialized insignia on its belly that represents its duty and personality. This insignia was known as their "tummy symbol." However, the latest movie, Oopsy Does It! (2007), renamed them "belly badges". Adding to the Care Bear family are the "Care Bear Cousins," which feature a lion, monkey, penguin, rabbit, and other such animals created in the same style as the teddy bears.
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